The Complex World Of Social Media - How To Keep Up
Social Media is still a relatively new phenomenon and is an area undergoing rigorous research.
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Beyond Twitter, Facebook and blogs, lies a network of complex relationships between the various platforms, the Internet and the people who use it. The reasons why people engage with these sites is understood more then ever before, but there are still gaps that are yet to be explored. We are also trying and testing how it can be integrated into business, and the landscape changes so fast, it is imperative that we keep up. After all, we live in an age of the 'active consumer', how businesses communicate with audiences is now purely dictated by them, their movements around the Internet and how they engage with it.
A critical understanding of Social Media cannot exist without the combination of numerous disciplines; marketing, pr, communications, sociology, psychology, philanthropy and more. That's a lot to get your head around right? If you're not a scholar or an industry professional, and don't have years to spend researching Social Media, here's a few things you can do to develop a better understanding of how to use it:
- Spend time there. Get to know the various platforms, how they work and who uses them.
- Think about why people use them. What purpose does it fulfill? How is it integrated into their lives on and offline?
- How are other businesses using them well and not so well?
- Do you like it there or can you not wait to get off the site? Why?
- What do your audiences want from you, really? If you don't know, ask!
- Read as much as you can - blogs, books, e-zines, to keep up to date with the latest news.
Remember, just because something works today, it doesn't necessarily mean it's going to work tomorrow. Treat your audience as active and don't get complacent, or you might get left behind.
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Posted in Web Design Post Date 12/08/2016