Paving the Digital Roads that

Bring Customers to Your Door

Nowadays, digital marketing is a vital part of your marketing strategy. Traditional forms of marketing such as print and TV ads are proving less effective as users are choosing web content over newspapers and magazines or using services which allow them to fast-forward ad breaks. At the same time, users are increasingly expecting companies to have a brand presence online.
Most likely you already have some digital presence. Updating your site to accommodate the responsive / mobile environment is a great step forward; however, there is much more to be done to drive customers to your door and increase your business. We’re able to work with you to develop a digital marketing plan, whether it’s for a short-term promotional campaign, or a long-term strategy to increase your audience and traffic. Our key digital marketing services include:
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SEO

In the past couple of years, search engines have been improving their algorithms so that they favour websites with good content, and penalise those that use some of the ‘black’ SEO tricks of the past. SEO is still really important though, and a great SEO strategy will ensure that your site has the tools it needs to rank highly in search results. There are so many benefits to ranking highly in search results that it would be hard to list them all here, but the biggest benefits are that your site will get more traffic, and you will save money on PPC and other forms of advertising.
A smart SEO strategy can be long-lasting and can keep your site ranking highly with just the odd tweak now and then. Our SEO process can be broken down into three key stages:
  • Keyword research – This straight-forward exercise finds all of the possible keywords that might be associated with businesses like yours, then we choose the ones that are going to work for you. Because there’s no point ranking for keywords nobody is searching for and equally, you don’t want to be buried in keywords that are entirely dominated by huge players. We will sort through the good, the bad and the ugly until we’ve got the keywords that get you ranked the highest on the search engines.
  • On-page SEO – Another way to boost your visibility on the internet is to make lots of little changes to your site. This includes optimising page titles, headers, descriptions, image names, alt tags, page content, and URLs. We’re happy to coordinate those updates for you or we can also provide you with easy-to-follow instructions so you can make these changes via your own content management system (CMS).
  • Off-page SEO – Which is another way of saying “backlinks”. These are when other sites have your weblink accessible to their visitors. These backlinks tell the search engines that your website is an authoritative source for your topic/business. We can help you achieve these backlinks by submitting articles and blog content to key sites.
  • Reports – As part of our SEO package, we provide regular reports to show you exactly how well your site is doing in relation to all of the marketing efforts being made.
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PPC

Pay-per-click advertising (PPC) allows you to make your brand highly visible through sponsored links on search results pages. It’s a really effective partner to SEO as PPC can offer instant traffic and specific targeting to complement SEO’s more long-term and organic effects. The benefits of PPC include instant rankings, targeting for specific keywords, geographies and languages, the ability to update instantly, and inbuilt analytics.
Like with SEO, our PPC process starts with keyword research, beginning with a brainstorming session with you where we look at all the keywords you could possibly want to rank for. Once they’re selected, you’ll need an ad that persuades the right customers to click. We can write compelling ads that not only stand out, but also filter out users that aren’t your target audience to make sure that the quality of clicks is really high and your money isn’t being wasted.
When a customer clicks, it’s important that the landing page grabs their attention and clearly relates to the ad they’ve just come from. We can work with you to choose the best landing pages and help you optimise them for conversions. Once the campaign is running, we can manage it for you, keeping a close eye on the stats and providing our weekly feedback and recommendations.
You will receive sensible, unbiased marketing expertise from the professionals at Lotta Digital, helping you make informed decisions about the right online marketing for your business.
If you are interested in working with us on any or all of these strategies, please don’t hesitate to get in touch. We look forward to getting started on discussing what you need.
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Let us give you a FREE Digital Audit

A Lotta great things happen when you’re responsive

Lotta Digital
50 Tacoma Drive
PO Box 28044
Dartmouth, NS B2W6E2
Canada
1-855-566-9362
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