Pay-per-click advertising (PPC) allows you to make your brand highly visible through sponsored links on search results pages. It’s a really effective partner to SEO as PPC can offer instant traffic and specific targeting to complement SEO’s more long-term and organic effects. The benefits of PPC include instant rankings, targeting for specific keywords, geographies and languages, the ability to update instantly, and inbuilt analytics.
Like with SEO, our PPC process starts with keyword research, beginning with a brainstorming session with you where we look at all the keywords you could possibly want to rank for. Once they’re selected, you’ll need an ad that persuades the right customers to click. We can write compelling ads that not only stand out, but also filter out users that aren’t your target audience to make sure that the quality of clicks is really high and your money isn’t being wasted.
When a customer clicks, it’s important that the landing page grabs their attention and clearly relates to the ad they’ve just come from. We can work with you to choose the best landing pages and help you optimise them for conversions. Once the campaign is running, we can manage it for you, keeping a close eye on the stats and providing our weekly feedback and recommendations.
You will receive sensible, unbiased marketing expertise from the professionals at Lotta Digital, helping you make informed decisions about the right online marketing for your business.
If you are interested in working with us on any or all of these strategies, please don’t hesitate to get in touch. We look forward to getting started on discussing what you need.