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Flipping A Blog

Flipping a blog

Once you've bought the blog you intend to flip you'll need to make several changes before it is ready for resale. The first and most important thing you need to do is get some fresh content on the site. Of course you should leave the content on that was previously on the blog, simply add to it with new, keyword rich content.

If you're not writing the content yourself you'll need to decide how much you're willing to pay someone else to do it. This completely depends on the type of market you're aiming for. So, if you're intending to sell the site for a reasonable price, you won't need to spend much on content, just make sure the articles are unique and go over them yourself to check for basic errors. If, however, you're planning to sell the blog for hundreds of dollars, you should definitely invest in articles from a native English speaker. Yes, it may cost a bit more, but if you find the right buyer you could be earning some serious money out of the writing alone.

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The second thing you'll need to focus on is the theme you're going to use for the site. There are thousands of themes available on the net ready for you to use, but, again, you're going to have to decide on your course of action depending on what buyer you're aiming at.

If you're selling the blog cheaply and quickly, you should just load a free theme onto the blog. It might not be an ideal solution, but it's cheap and means you get more profit. There are so many premium quality Wordpress themes for free on the internet it's ridiculous, so five minutes of searching will give your blog a fresh and professional feel.

If, however, you're looking for a higher amount when you come to sell the blog, you should definitely invest in a premium or unique theme. Thisll be a great selling point when you come to sell your blog and should help to generate loads of interest, as well as more money. Premium themes can cost anywhere from $20-$200, it really depends on the look you're going for, but I've seen loads of very attractive premium themes for less than $50. Unique themes will generate even more interest than premium themes, but you'll have to fork out a bit more cash. If you do choose to invest in a unique theme you should make sure it's a good theme. Yes, I know, it sounds obvious, but if the theme looks awful, it's not going to be a selling point as the buyer will probably just invest in their own theme.

Get that SEO work done

SEO (or search engine optimization) is another crucial part of blog flipping. When you sell a flipped blog, you're basically selling the potential of the site, so if you're already ranking highly for different keywords then that's a very big selling point as it means half the job is already done for the buyer. That said, try and rank highly in fewer keywords rather than lower down on more keywords.

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Posted in Web Design Post Date 02/24/2017


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